http://www.toddstephany.com/print-old daily 0.75 2016-02-04 https://static1.squarespace.com/static/56ae692c1d07c07f8d7a95e7/t/56b2e99b356fb004b3bfff1a/1454281960782/ Print https://static1.squarespace.com/static/56ae692c1d07c07f8d7a95e7/56ae94bd22482eb1057d4cb5/56ae94e822482eb1057d4dbe/1454281960782/ Print https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454282020555-00KI1CE3OKQR0TEJYFB7/Auto+Club+Collector+Car+brochure-page-003.jpg Print - Auto Club Classic Car Brochure Classic car owners are a passionate bunch. This high-end mailer was designed to appeal to that raw emotion—and show that the Auto Club gets them. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454282494666-BI012MAL782QVAHTZUGC/Yokohama+GT3+Ad-page-001.jpg Print - Yokohama Tire Magazine Ad Yokohama Tires had sponsored the Patron GT3 racing challenge, where every car used its new racing tire with advanced orange oil infusion. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454282351481-G525RF2OJTW788CI75ES/WAMU+Checks+DM-page-001.jpg Print - Washington Mutual Check Package Direct Mail Doing this self-mailer was way too much fun. It targeted customers of other banks whose checking fees just went up. Wamu actually gave us a bundle of check holders, and we mailed this package in the same boxes people get check refills in. The open rate was insane. We included a book of fake checks, each of which gave a reason for the customer to switch to Washington Mutual. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454482818765-ATSW3XRAD3MAXYMZEH4A/Finisterra+palapa+ad.jpg Print Hotel Finisterra Print Ad I just had to get this concept in front of the client when it came together...and they loved it. No changes, straight to the publisher. Love it when that happens. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454282110512-X9FSX8AZ50ZSEUFC7TJD/BoyScouts_Hope.jpg Print - Boy Scouts of America Part of a year-long national initiative by the Boy Scouts to aid veterans affected by war. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454282151262-TPHMUB8I2BNDKHPY8SCC/CareCredit+Pet+SM-page-002.jpg Print - CareCredit Self-Mailer This is the inside spread of a fun die-cut self-mailer. It targeted pet owners who could use a line of credit to help care for their furry friends. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454282234923-AGFZJS4T09BI09V1XH0O/Cunard+QM2-page-004.jpg Print - Cunard Queen Mary 2 Brochure It doesn't get much more upscale of an audience than Cunard's. This is the inside spread of a 12-page brochure, tailored to that upper eschelon. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454282265308-O9SSQBJ678U876LVJCHQ/KCET+Doc+Martin+DM-page-002.jpg Print - KCET Fundraising Letter I helped convince the board of KCET to start pushing what their donors really cared about—not the station, but the shows. This 2-color OE shows how we approached donors to support KCET's #1 show, and this package quickly became the control. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454282299291-O4VGJJ5GDW7EMB56UV2Z/The_Last_Step-page-001.jpg Print - American Cancer Society Collateral Making Strides was the national walking event put on by the American Cancer Society to raise funds and awareness to help defeat breast cancer. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454482831567-PWDPKTZV6LV6ABIKETS0/TWC+bliss+DM.jpg Print Time Warner Cable Direct Mail It's important to recognize that good creative is completely collaborative. It must be, to stand out in the crowd. http://www.toddstephany.com/radio daily 0.75 2016-01-31 http://www.toddstephany.com/music daily 0.75 2025-03-30 http://www.toddstephany.com/home daily 1.0 2023-01-20 https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1512413806507-OJLSAVIKXAPMUVN78G3A/JT.jpg Home - Todd Stephany Campaign creative presentation for Operation Smile, a non-profit that repairs clefts for children living in poverty around the world. http://www.toddstephany.com/digital daily 0.75 2024-10-25 https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1729872752015-TFFO248G3YZFG0DMSQL8/Screen+Shot+2024-10-25+at+12.06.14+PM.png Digital - LinkedIn campaign It’s all about stopping the scroll. This GenAI (Firefly) created campaign saw an 800% response lift . https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1729872736161-UJ8XDTW7JKOVKI4YOPGO/Screen+Shot+2024-10-25+at+12.04.45+PM.png Digital - LinkedIn campaign Targeting tech leads interested in specific technologies really added to the lift. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1729872708751-6YBN7YFYVHHRNNW69X5O/Screen+Shot+2024-10-25+at+12.05.41+PM.png Digital - LinkedIn campaign The Kesey reference resonated with the senior-level exec demo. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1729872729916-4O8EZBLZ8H856I0HF6OC/Screen+Shot+2024-10-25+at+12.04.58+PM.png Digital - LinkedIn campaign SLMs are the new big thing… https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454482099547-2URYB8XDS9PKIEJ9YGUO/carma_launch_email_1.jpg Digital - Suzuki SX4 Acquisition Email Email timed with the launch of the new SX4 that uses a heckuva offer. Clean messaging and design helps, too. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454482102336-1TWMQP5K3W3KJXWX7S2T/carma_launch_siteF_1.jpg Digital - Suzuki SX4 Landing Page Consumers build their dream SX4 online to be entered to win a trip to Japan to see their car being built—and sent back home with them. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1513287877293-5OR0ZVGG0G2QTBCX0ZZJ/Screen+Shot+2017-12-14+at+4.42.40+PM.png Digital - Care.com Promo Email The subject/preview "riddle" made it the open rate winner of the year. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454482130111-615NOH6QZ64P17QY897R/KCET+Primeval+Email-page-002.jpg Digital - KCET Fundraising Email Getting KCET to understand that donors gave to support their programming, not just a station, was a bit of a breakthrough. And it worked. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454482112757-D4NRE32CAIEO3Z50ZWSJ/jiffylube_email.jpg Digital - Jiffy Lube Reminder Email The first in a series of lifecycle marketing emails sent to remind customers that it's time for their next oil change. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454482210157-U7RKPYWHCIC9NRW0B3I6/MercuryLandingPages-page-001.jpg Digital - Mercury Auto Insurance Mercury's home page was a bit confusing with what action the user should take. We cleaned it up and simplified the messaging to make the UX easier. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454482686389-XQXE2NZKK87IHH645XIF/OpSmile+Email+Video+test-page-001.jpg Digital - Operation Smile Email No, you can't embed a video in an email. But you can make it look like there is. The click-through rate was astronomical, and donations saw a really nice lift, too. http://www.toddstephany.com/print daily 0.75 2017-12-04 https://static1.squarespace.com/static/56ae692c1d07c07f8d7a95e7/56ae94bd22482eb1057d4cb5/56ae94e822482eb1057d4dbe/1454281960782/ Print https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454282020555-00KI1CE3OKQR0TEJYFB7/Auto+Club+Collector+Car+brochure-page-003.jpg Print - Auto Club Classic Car Brochure Classic car owners are a passionate bunch. This high-end mailer was designed to appeal to that raw emotion—and show that the Auto Club gets them. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454282494666-BI012MAL782QVAHTZUGC/Yokohama+GT3+Ad-page-001.jpg Print - Yokohama Tire Magazine Ad Yokohama Tires had sponsored the Patron GT3 racing challenge, where every car used its new racing tire with advanced orange oil infusion. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454282351481-G525RF2OJTW788CI75ES/WAMU+Checks+DM-page-001.jpg Print - Washington Mutual Check Package Direct Mail Doing this self-mailer was way too much fun. It targeted customers of other banks whose checking fees just went up. Wamu actually gave us a bundle of check holders, and we mailed this package in the same boxes people get check refills in. The open rate was insane. We included a book of fake checks, each of which gave a reason for the customer to switch to Washington Mutual. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454482818765-ATSW3XRAD3MAXYMZEH4A/Finisterra+palapa+ad.jpg Print Hotel Finisterra Print Ad I just had to get this concept in front of the client when it came together...and they loved it. No changes, straight to the publisher. Love it when that happens. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454282110512-X9FSX8AZ50ZSEUFC7TJD/BoyScouts_Hope.jpg Print - Boy Scouts of America Part of a year-long national initiative by the Boy Scouts to aid veterans affected by war. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454282151262-TPHMUB8I2BNDKHPY8SCC/CareCredit+Pet+SM-page-002.jpg Print - CareCredit Self-Mailer This is the inside spread of a fun die-cut self-mailer. It targeted pet owners who could use a line of credit to help care for their furry friends. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454282234923-AGFZJS4T09BI09V1XH0O/Cunard+QM2-page-004.jpg Print - Cunard Queen Mary 2 Brochure It doesn't get much more upscale of an audience than Cunard's. This is the inside spread of a 12-page brochure, tailored to that upper eschelon. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454282265308-O9SSQBJ678U876LVJCHQ/KCET+Doc+Martin+DM-page-002.jpg Print - KCET Fundraising Letter I helped convince the board of KCET to start pushing what their donors really cared about—not the station, but the shows. This 2-color OE shows how we approached donors to support KCET's #1 show, and this package quickly became the control. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454282299291-O4VGJJ5GDW7EMB56UV2Z/The_Last_Step-page-001.jpg Print - American Cancer Society Collateral Making Strides was the national walking event put on by the American Cancer Society to raise funds and awareness to help defeat breast cancer. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454482831567-PWDPKTZV6LV6ABIKETS0/TWC+bliss+DM.jpg Print Time Warner Cable Direct Mail It's important to recognize that good creative is completely collaborative. It must be, to stand out in the crowd. http://www.toddstephany.com/video daily 0.75 2024-12-16 http://www.toddstephany.com/contact daily 0.75 2024-02-21 https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454542864071-TZFYDCK3LSRKV4YXEAZY/download.jpeg Contact http://www.toddstephany.com/about-me daily 0.75 2026-01-06 http://www.toddstephany.com/packaging daily 0.75 2017-12-04 https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454557331836-S6VCZZ004JNE13R32XF4/LG+Clarity.jpg Packaging - LG: Clarity To introduce LG's new Bluetooth device, "Clarity," to VIP retailers, we established a Zen style to the tone. And yes, that’s a real banzai tree. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454557335164-97I2CI5AHOV7TKZAB3EU/LG+Trax_1.jpg Packaging - LG: Trax This phone was created by LG for superior MP3 capabilities. So we gave this VIP packaging a musical theme, complete with a working set of miniature bongos. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454557339294-4Y46L6UL9GO5LBO77JDY/Sprint+Rumor_1.jpg Packaging - Sprint: Rumor It just made sense to launch Sprint’s "Rumor" phone like we were leaking the industry’s biggest secret, via word-of-mouth. http://www.toddstephany.com/events daily 0.75 2017-12-04 https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454644115622-1EKHTXJMHB2YWDXJU0R4/Simulator%231.jpg Events - Toyota Tundra Simulator A Tundra drove up on its own trailer. Robotic arms grabbed the axles. A video screen went over the windshield and sound was pumped through the the truck's system. Then, event attendees were taken for a heckuva virtual ride while being jostled around to this video I wrote. (See next slide.) https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454644151840-G9WMAAZCHDLYANSQVTGM/liftshow%231.jpg Events - Toyota Tundra Lift: Pro Fisherman Guided Tour Here, the signage carried by the Tundra, hoisted the Tundra. Consumers dialed a 1-800 number on their cell phones to get a guided Tundra tour—even under it—by Toyota’s most popular sponsored pro fishermen. I interviewed each pro fisherman so their dialect, tone and catch phrases could be properly scripted to make the virtual tour that much more personable. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1454644163975-FAV733Q1BOYCHL8AOLMZ/Lift+Collage.jpg Events - Toyota Tundra Lift: Pro Fisherman Guided Tour Some of the branded Tundra signage I came up with for the event display. http://www.toddstephany.com/new-page-1 daily 0.75 2022-07-11 https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1484668576368-2KC6IYX7AIYWAYYSKSM5/Connectedto_SmartCows_Ad.jpg Campaigns - Ad 1 Everything is networked today, and the impact of keeping something from going awry is more important than ever.The ConnectedTo campaign focused on NetScout's ability to see the bigger picture—and protect it. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1484668575026-E39YJ3D4LBFM9RAKCEW3/Connectedto_GhostParticles_Ad.jpg Campaigns - Ad 2 It's important that a campaign has legs; that you can express the big idea in a variety of unique and engaging ways. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1484668575092-0DY5S8R60K6BDFPSI4WJ/Connectedto_Surgery_Ad.jpg Campaigns - Ad 3 Note the distinct lack of showing some creepy dude in a hoodie trying to hack into the hospital. Instead, we focused on real-world examples of how networks are changing everything—and why NetScout is the leader in protecting them. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1484668575709-HQCBCY0BID9GEPQMPJ0C/Connectedto_SmartCows_Vid.jpg Campaigns - Video Storyboarded intro frames for how it would work in video. Because it's not just about protecting one rancher in Montana—it's about protecting the nation's food supply. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1484668575648-C7QSKK5ERNZV5RD3G24X/Connectedto_InteractiveBlock.jpg Campaigns - Interactive Roadblock Now that you have your video examples, get them front-and-center in front of your most important audience. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1484668574031-X89ABTMLVP85OY6F801V/Connectedto_Tradeshow.jpg Campaigns - Event Event sponsorship. That circle element in the middle? It digitally projects the "ConnectedTo" branded netting over individuals walking under it. Note the DM with a high-value giveaway to lead C-Suite execs to the booth. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1484668573794-1WYOX5FIOQX5PY7M0DLU/Connectedto_Panel.jpg Campaigns - Thought Leadership Get your thought leaders up and front talking about the bigger picture. And bring your Rancher or Neutrino scientist in to join for a fresh perspective. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1484669599657-TYMPS1NJOBDNFBSB3E4E/GetUnnoticed_Ad.jpg Campaigns - Print Ad Nobody notices when nothing is going wrong. Which is why your network is at its best when it's completely invisible. Being unnoticed is exactly where you want to be. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1484669600237-3JHSGP3V8UAU6JMDX3L6/GetUnnoticed_Billboard.jpg Campaigns - Billboard The campaign embraces open white space and simple messaging as a metaphor for the big idea. It also really stands out in a sea of cluttered messaging. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1484669599658-AVYJPCQ7JBB3T17HE148/GetUnnoticed_Takeover.jpg Campaigns - Page Takeover Remove the clutter. Take over targeted sites with whitespace and simple messaging that's on-point to the campaign. It's so clean, it's almost jarring. https://images.squarespace-cdn.com/content/v1/56ae692c1d07c07f8d7a95e7/1484669600293-OY4PH644MEK2TSTLBINC/GetUnnoticed_Booth.jpg Campaigns - Event Booth Translucent—and sound-proof. An audience can literally escape of the sea of sound at the event, sheltering in a clear solace. The booth giveaway pairs up nicely, as well.