Classic car owners are a passionate bunch. This high-end mailer was designed to appeal to that raw emotion—and show that the Auto Club gets them.
Yokohama Tires had sponsored the Patron GT3 racing challenge, where every car used its new racing tire with advanced orange oil infusion.
Doing this self-mailer was way too much fun. It targeted customers of other banks whose checking fees just went up. Wamu actually gave us a bundle of check holders, and we mailed this package in the same boxes people get check refills in. The open rate was insane. We included a book of fake checks, each of which gave a reason for the customer to switch to Washington Mutual.
Hotel Finisterra Print Ad
I just had to get this concept in front of the client when it came together...and they loved it. No changes, straight to the publisher. Love it when that happens.
Part of a year-long national initiative by the Boy Scouts to aid veterans affected by war.
This is the inside spread of a fun die-cut self-mailer. It targeted pet owners who could use a line of credit to help care for their furry friends.
It doesn't get much more upscale of an audience than Cunard's. This is the inside spread of a 12-page brochure, tailored to that upper eschelon.
I helped convince the board of KCET to start pushing what their donors really cared about—not the station, but the shows. This 2-color OE shows how we approached donors to support KCET's #1 show, and this package quickly became the control.
Making Strides was the national walking event put on by the American Cancer Society to raise funds and awareness to help defeat breast cancer.
Time Warner Cable Direct Mail
It's important to recognize that good creative is completely collaborative. It must be, to stand out in the crowd.